When my coffee machine stopped working, I spent hours hopelessly searching for ways to give it a new lease on life - whether through repair, selling, or donation. After a year I was defeated.
Did you know that 35,000 reusable items are binned every day in the UK?
We believe finding alternatives to the bin should be as easy as finding the bin itself.
When you have an electrical item you no longer need, like a old phone, hairdryer or lamp , it can take hours to discover what suitable trade-in, repair, selling, donating or recycling options are available to you online or locally.
We handle all that tiresome research using specially trained AI, so you can find information you need in an instant.
Most product lifetime extension happens through informal networks—local repair shops, community groups, peer-to-peer selling—not official channels.
From 2027, EU Digital Product Passports will require manufacturers to provide accessible repair and reuse guidance. We're building the infrastructure that connects formal compliance requirements with these real-world circular economy networks.
Our beta launch, developed with support from Islington Council, demonstrates how AI-powered guidance can support both local circular economy goals and emerging regulatory needs.
We are a small team that combines a passion for problem solving, circular economy expertise and tech savvy.
We are proud to have won multiple Innovate UK awards and to have participated in a number of prestigious accelerators including Allia, AWS Startup Loft, Just Transition and Future Industries Demonstrator.
