We're redesigning how stuff is passed on and repaired
We want to make repairing and reusing the norm
1.7 Million Tonnes of Reusable Items - Thrown Away
We have a problem...
In the UK, we send 137,000 buses’ worth of reusable items to landfill every year. These are items that could have done so much more.
According to the UN, if our global population hits the projected 9.6 billion by 2050, we’ll need almost three planets’ worth of resources to sustain our current lifestyles. Right now, there’s only one.
We don’t have another option. We have to do more and better with less.
The Vision for GoodMine
GoodMine is an award winning female-led, profit-for-purpose technology company redesigning how consumer goods flow through the system to advance the circular economy (SDG12).
Creating a continuous path for consumer goods
The system is broken, so we are creating a new one. We are making climate action easy for those of us who don’t know how to find the best next life for their unwanted belongings. Our service will replicate the convenience of returning unwanted new purchases, tailored to your priorities (cash, speed, planet).
We are bringing councils and retailers into the loop too, as it takes networks to fix systems.
The Vision for GoodMine
I had a much loved but broken (fancy) coffee machine sitting in my living room for over a year. Despite hours of research and phone calls, I couldn't find repair options or a new life for it.
Fuelled by my obsession with waste, I wanted to know why it's so hard for the products we buy to have long lives. I read waste policy documents, took circular economy training, and found a broken system. Once we buy a product, we become responsible for it so it doesn’t go to landfill or isn't burned. The system makes it easy to buy, so why not the rest? And so began GoodMine in April 2021.
If you are a business or local authority interested in working with us, or even following our story, please click here.
